Ofir Menahem

"New Daica" is a project which is aimed to bring the non-religious Jews closer to the Jewish tradition.

The average non-religious men are mostly to act according to their common rational, obeying the common rules, driven by technological progress, whereas the ancient Jewish tradition was spread among the Jewish community verbally, from father to son, from a Rabbi to his pupil, passing along the spiritual Jewish principals from one generation to another. This is one of the main reasons why the Jewish tradition is slowly forgotten over the years.   

"New Daica" is a line of products combining Jewish ceremonial art (also known as Judaic) with mind games and trough them I will present the Jewish tradition in a playful, pleasant and interesting way, rather than the ancient ritual way.

In order to use the product, one must go through some kind of a "thinking process",   making it useful .